Growth Lead / Лид роста (массовый и молодёжный сегмент)

Responsibilities:

Decompose segment goals (active base, activation,
products-per-customer, LTV) into drivers, sub-segments, products
and channels; own the growth roadmap.

Run the mass/youth funnel end-to-end: acquisition, onboarding,
activation, everyday use, cross-sell, retention, reactivation.

Build a continuous experiment engine (hypotheses → prioritize →
A/B test → scale); keep one growth backlog; prioritize demand to
Product via Data/CRM.

Grow the youth/kids contour: low-cost digital acquisition and
migration into the mass segment (protected metric and budget).

With Data/CRM, run personalization, triggers and
lifecycle/reactivation campaigns on propensity/churn models,
within contact policy.

4+ yrs growth / product / CVM
Mass digital products
A/B testing & incrementality
Fluent in unit economics (LTV / CAC / ARPC)
Cohort & funnel analytics

Youth / next-gen products
Bank / fintech / e-com / telecom
AI-assisted workflows