Country sales manager

Responsibilities:

• Develop and execute the sales strategy for Haier home appliances in Kyrgyzstan, in line with regional targets set by management;

• Identify, onboard, and manage relationships with distributors and key retail partners across Kyrgyzstan;

• Monitor sell-in and sell-out performance, manage stock levels at distributor/retail level, and prevent stockouts or overstock situations;

• Negotiate trading terms, pricing, and promotional support with distributors and retail chains;

• Track competitor activity (pricing, promotions, new product launches) and report market intelligence to management;

• Plan and coordinate trade marketing activities, in-store promotions, and product launches with local partners;

• Prepare regular sales reports, forecasts, and market analysis for management review;

• Represent the company at trade events, retailer meetings, and negotiations in Kyrgyzstan;

• Coordinate with logistics/supply chain to ensure timely product availability in-market;

• Support development of after-sales service network coverage together with relevant departments.

• Higher education, preferably in Business, Economics, Marketing, or related field;

• 3+ years of sales experience in FMCG, durables, or home appliances; prior experience managing distributors/retail partners in Kyrgyzstan or Central Asia strongly preferred. Experience working with international (especially Chinese) manufacturers is a plus;

• Strong understanding of the Kyrgyzstan retail and distribution landscape, including key players in electronics/home appliances;

• Strong negotiation and relationship-management skills, self-motivated and able to work independently in a remote setup, analytical mindset, proactive communicator;

• Sales planning and forecasting, distributor/KPI management, trade marketing basics, budget management;

• MS Excel (intermediate/advanced), MS PowerPoint, Word; experience with CRM or ERP systems is a plus;

• Russian and Kyrgyz (fluent, required); English (intermediate or above, for reporting/communication with regional management); Mandarin Chinese is a plus but not mandatory;

• Willingness to travel periodically to Uzbekistan; valid driver's license preferred; ability to travel within Kyrgyzstan for market visits.

• Employment in a successful international company in accordance with the Labor Code of the Republic of Kyrgyzstan;

• Competitive salary based on experience and qualifications;

• Quarterly performance‑based bonuses after completion of the probation period;

• Opportunities for professional growth, international exposure, and career development in the consumer electronics industry.